November 08, 2024
ONE team, ONE dream – this was the motto of Comet PCT's Global Sales conference in Monterey/US. The conference focused on teambuilding and getting experience in a customer-oriented sales methodology by developing a streamlined sales process. The training enabled our global Sales team to better understand customer needs and add value to customer relationships. Besides this very inspiring workshop the multifaceted program included market and product updates as well as legal best practices.
The passionate attendees made the conference a great success, enjoying the opportunity to connect and engage with colleagues from all over the world and work towards a shared goal.
ONE team, ONE dream
The motto of the event embodies our goal to foster a culture of collaboration and teamwork across the entire organization, working together and acting as one global team. At the same time, we aspire to work together towards our common goals.
The conference offered colleagues from all over the globe an excellent opportunity to come together and connect. It wasn't just the Sales team that was invited, but also affiliated teams such as GPS (Global Product Support, field application engineers), CSR (customer service), Product Management, Business Development, and Marcom. This allowed for a lively exchange of best practices, as well as updates on current projects and insights into each other's plans and responsibilities. It was a chance to learn from one another and build stronger relationships across the organization.
Dave House
Vice President Global Sales
”With the Global Sales Conference we’ve pursued two goals: giving the newly established global Sales organization the possibility to get to know each other and build trust as well as equipping them with a strategic sales methodology to build strong customer relationships and prepare us for further growth.”
Daniel Kim
Sales Korea
"I gained deeper insights into the expectations of our customers, which helps me to enhance the value we offer in our customer relationships."
Xavier Kelley
GPS US
"Being new to the team, I made not only new friends but learned a lot about the organization and the way we are working. "
Beatrice Giboudeaux
Sales EMEA
"The opportunity to interact in person proved to be highly beneficial for gaining fresh perspectives and insights."
Jane Yang
CSR China
"The inclusion of affiliated teams fostered collaboration and gave me a better understanding of their focus areas."
Three days of connecting and learning
Collaboration and learning helped to expand customer focus, improve technical knowledge, and align across the organization, preparing the Comet sales team for future market challenges.
Customer orientation
In today's competitive selling environment, winning complex opportunities requires a customer-focused approach, collaborative efforts, and making every interaction count. World-class sales professionals understand the importance of building strong relationships with customers and align their strategies with the customer's buying process.
They ensure that every interaction with the customer is purposeful and aligned with their goals. By providing perspective that is tied directly to what customers want to accomplish, fix, or avoid, sales professionals can build trust and credibility with their customers.
Best practice in how to improve customer satisfaction and loyalty
In a two-day workshop attendees delved into the details of a customer-oriented sales methodology where they received additional background information and trained themselves in conceptual and strategic selling. This approach ensures that all Comet sales teams are working according to the same standards and are speaking a common language.
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